Highly renowned companies are realizing the effectiveness of coaching in achieving their goals. Major corporations from a variety of sectors, including IBM, Nike, Verizon and Coca-Cola Enterprises, have turned to coaching to increase employee satisfaction, improve output and strengthen their bottom lines.
Coaching brings a shift in corporate culture that increases productivity by changing it from command and control to collaboration and creativity. It helps close the gap between generations by increasing engagement and encouraging progress that benefits all parties involved. Leadership is strengthened; communication is enhanced; listening is fine-tuned; and the overall organization becomes more effective.
With those internal benefits come external benefits. According to the ICF Global Coaching Client Study, individual clients reported a median return on investment of 3.44 times their investment.
The news is even better for corporations. Companies that use or have used professional coaching for business reasons have a median return on investment of seven times their initial investment. With greater demands and fewer resources, some businesses are now asking themselves whether they can afford not to employ coaching.
If you are interested in starting a coaching program at your organization, watch this webcast that ICF hosted at The Human Capital Institute (HCI) titled, "Implementing a Coaching Program: Strategies For Success."
Coaching Success Stories
“I guess I love to see people grow and move towards their goals and I like to see people begin to believe in themselves. One person was about to be fired from their organization and they had been given a short period of time to improve. This was a very senior level person. Through the coaching process, we were able to work it so he did not get fired and he’s actually still working in the organization and has actually reached a higher level.”
— Colleen Carruthers, PCC
"As a result of our coaching, she found her voice, her power, her confidence and as a result of our coaching she is still at that organization today. She has been promoted twice..."
— Lesley-Ann Marriott, PCC