Marketing & Business

CCEU:  CC = Core Competency / PD - Personal Development / BD - Business Building / OT = Other Tools & Skills



Personal Branding Workshop and 360Reach Personal Branding Assessment Certification
Speaker: William Arruda - View bio
Thursday, October 28: 2:00 - 4:00 p.m. / 1400-1600 (Part 1)
Thursday, October 28: 4:30 - 6:00 p.m. / 1630-1800 (Part 2)
CCEU:  3.50 BD
Do you want to attract your ideal clients? Would you like to charge a premium for your coaching services? Would it be valuable to you if prospective clients understood what makes you different from other coaches? If you answered "YES" to these questions, then this workshop is for you. Personal branding is a hot topic right now and a proven technique for expanding your success by unearthing your authentic self and applying what makes you exceptional to every aspect of your business. It enables you to become clear about your target audience so you can attract your ideal clients. In this workshop, personal branding guru William Arruda takes you through his three-step personal branding process-sharing with you everything you need to know about personal branding so your coaching practice will stand out from the pack. He'll help you unearth your unique brand and develop a visibility plan so you can grow your practice and increase your personal fulfillment. In addition, William will certify you to use the 360Reach personal branding assessment with your clients. 360Reach Certification normally costs $497 USD, but it is included in this workshop!


How To Become a Coaching Media Star in Your Community
Speaker: Laurie Lawson, PCC - View bio
Friday, October 29: 4:00 - 6:00 p.m. / 1600-1800
CCEU:  2.00 BD
In our media-savvy culture, what's the most effective way to bring the essence of coaching to the public? Television and radio, of course! Setting up your own television and radio show is easier than you think. Spread the word about your coaching to the community, highlight the benefits of your profession, demonstrate skills, and spotlight coaches and other specialists that are making coaching one of the fastest-growing businesses today. Laurie, Executive Producer of Coach World TV, and Co-host of Coaches on the Edge's weekly radio show, will give you step-by-step instructions, along with innovative ideas, for creating your own media presence.  From approaching your local TV stations to completing the perfect interview, bring your coaching skills to the table and put them on air. And save a little time to practice your autograph signature because you are on your way to becoming a media star!

Beyond 1-on-1 Coaching: Increase Your Revenue with Powerful Workshops and Webinars
Speaker: Jean DiGiovanna - View bio
Thursday, October 28: 2:00 - 4:00 p.m. / 1400-1600
CCEU:  2.00 BD
As professional coaches, we provide extreme value to our clients 1-on-1 and some of us are already reaching a larger audience through workshops and teleclasses. The question is: how impactful are they? Whether you are exploring workshops for the first time or are an experienced workshop facilitator, this highly interactive session will uncover the critical success factors to creating high impact workshops, teleclasses and webinars. You will leave with practical tools to translate your knowledge into highly experiential exercises for your attendees to experience "aha" moments and a repeatable process for generating follow-on business every time. Get ready to experience the kind of session you too can deliver. Leave inspired and ready to take action to reach a larger audience, expand your business and make a profound difference in the world.

Intention-Based Marketing: 7 Principles to Success in Business & Life
Speaker: Kathy Jo Slusher-Haas - View bio
Thursday, October 28: 11:00 a.m. - 12:30 p.m. / 1100-1230
CCEU:  .25 CC / 1.75 BD
If you are like most coaches, you entered this business because you wanted to give and make a difference. You know you have a lot to offer, but in order to do so you have to make your business work. 85% of coaches who struggle in their business do so because they struggle in marketing. Intention-Based Marketing is an innovative approach that focuses on the coach's intentions and attention on marketing from a place of integrity that matches coaching ethics. Pulling from the principles of Neuroscience, Quantum Physics, and Universal Principles, learn how to grow your business by setting clear intentions on who you want to "BE" through the marketing process and creating awareness of what you are attracting to you. In this session, attendees will learn what Intention-Based Marketing is, including the seven principles that make up the model, practical tools and techniques to implement these principles and enhance their business and meaningful mind shifts around marketing, "BE"ing a coach, and building a business.