Marketing & Business

Sessions will be added below as confirmed.

CCEU: CC = Core Competency / PD - Personal Development / BD - Business Building / OT = Other Tools & Skills

Growing Edge®: Expand and create compelling business and marketing strategies
Maryanne O'Brien (USA) - View bio.
Tuesday, September 27: 10:30 a.m.-12:00 p.m. / 1030-1200
CCEU: 1.50 BD
Room: Islander F/G
Do you ever find you are so busy working in your business that you forget to work on your business? When was the last time you took a look at the critical trends shaping the marketplace? How often do you refresh your business offerings and marketing strategies? Is your business meeting emerging client needs? Are you using the latest media technologies to support your clients and advance your business growth?

If creating a relevant, compelling, and market-facing coaching practice is important to you, you'll want to attend this interactive workshop. When you understand how megatrends shape consumer's values, expectations, behaviors, and spending, it's easier to identify new opportunities to expand and create effective business and marketing strategies to grow your practice.

In this experiential workshop, Maryanne will take participants through the "Live Dynamite Expand & Create Process." She'll share the simple and effective practices Fortune 500 Companies employ to create sustainable growth. You'll learn to develop marketing strategies based upon consumer insights, needs and motivations. You'll discover how to refresh your offering, inspire trial and strengthen referrals. Come feel inspired again to expand your coaching impact and create more positive change in the world.

Time management mastery: How exactly to spend your time to earn $250,000 a year in 45 hours a week
Michael Charest (USA) - View bio.
Sunday, September 25: 2:00-5:30 p.m. / 1400-1730
CCEU: 1.50 BD
Room: South Pacific A/B
You love being a coach, and you're good at it. Congratulations! Yet you question the business side of things. You constantly wonder, "What specifically should I be doing in order to grow my business? How do I best spend my time for maximum results? I hear about others earning $250 thousand per year, how can I do that?" Well wonder no more! You will learn exactly how to convert 45 hours a week of work into a thriving $250,000-plus per year business!

In this session, you will learn:

The "Big 8" ways to spend your time;
How long exactly to spend in each area, including marketing and sales;
What marketing strategies to execute and why;
Exactly how each of these strategies ties to $250,000-plus per year in revenues;
How to integrate these strategies into your time management system; and
How to measure your results and fine-tune for never-ending performance improvement!

You don't need to wonder, question, or struggle any more. You will leave this session knowing exactly what to do, why, how, and for how long in order to create and maintain a thriving business!

Selling with integrity: How to go from surviving to success and significance
Alyson Pain, PCC (Canada) - View bio.
Keith Hanna (Canada) - View bio.
Tuesday, September 27: 8:30- 10:00 a.m. / 0830-1000
CCEU: 1.50 BD
Room: Islander A/B
Despite the enormous contribution that professional coaches can and do make to people, organizations, and the public at large, the vast majority do not make enough money to live on.

As a discipline, coaches are doing well at developing our professional skills, and we are learning how to market ourselves. Yet clients are not rewarding coaches with the sort of financial respect they deserve.One of the keys to this problem is selling. One of the reasons most professional coaches are not earning a living is that they are not selling, and the reason they are not selling is that they think selling lacks integrity.In this session, coaches will do the work needed to uncover and challenge the blocks to selling. They will also learn to uncover unconscious client needs, deliver effective presentations, overcome purchasing resistance, and negotiate high prices that reflect the value they can deliver.

Brand YOU^TM: How to build a successful coaching brand at little or no cost
Brenda Bence, ACC (Singapore) - View bio. View Brenda's book.
Monday, September 26: 10:30 a.m.-12:00 p.m. / 1030-1200
CCEU: 1.50 BD
Room: South Pacific A/B
You'll never again say, "I can't market my coaching business because I don't have enough money, enough people, or enough time." Brenda, Harvard MBA and ICF Certified coach, will show you five existing assets you already have that you can use immediately to successfully market your business and build your brand as a coach. Literally hundreds of strategies are available to you for little or no cost. You just need to know where to look!

In this interactive workshop designed specifically for coaches, you will benefit from Brenda's 25-plus years as an international marketing and branding expert, spanning more than 50 countries and four continents, as well as her years as a senior Executive Coach.

You will:

Fully understand what your unique brand really is and what it isn't;
Understand the six core positioning elements that make up the foundation of every successful brand, including yours;
Make a plan to leverage five existing resources and end up with a robust brand and marketing plan, no matter how limited your budget; and
Walk away with a veritable fountain of low-cost- or no-cost ideas to unleash the growth potential of your coaching business.