Coaching & Innovations
Coaching & Innovations is the ICF's newest area of focus and we are proud and excited to present a collection of speaker topics that will stretch coach thinking and offer unique modes of service delivery that enhance existing coach practices. Our driving force with this unique area is to focus in on WOW factors applicable to a wide audience base and deliver subject matter with a high fun quotient! - Lori-anne Demers, MCC (Canada), Chair, Coaching & Innovations Subcommittee

• William Arruda, internationally acclaimed personal branding guru, author, speaker and entrepreneur, will energize participants to create a brand new presence in coaching.
• Strategic storyteller and author Doug Stevenson will engage his audience to create their own "success stories," to market and sell themselves, illustrating the benefits and style of their coaching to new people.
• Lance Collie with a career in the U.S. Marine service and corporate consumerism, offers a highly experiential approach to a framework based on natural law and intuitive human ability to accurately understand emotional motivations, laying the foundation for effective integration with clients and individual life.
• Sam House, MCC, CPCC, and Debra Wilton-Kinney, leadership development coach and organizational development consultant, offer an engaging session on the creative power of polarities- or the ‘law of opposites' that taps into utilizing the energy of unconscious resistance for positive client outcomes.
• Kim Ades offers a look into the benefits of coaching companies, management teams and individual clients through online journaling that unveils and switches thought patterns to ignite significant change and life transformation.
• Louise Crooks, ACP, an online radio show host will help those coaches wondering whether they should be using social networking tools, discussing which ones to use and how exactly to get started. In discussing blogging, online radio, Facebook and Twitter, attendees will be inspired by their effectiveness, inexpensiveness and ease of use.

Make sure you book time for these innovated offerings and enjoy having fun while stretching your own thinking on how to deliver your BEST client services!

Full session descriptions and schedule, along with CCEU assignments for each session, will be posted below.

CCEU:  CC = core competency / PD = personal development / BD = business development & marketing / OT = other tools & skills

Personal Branding-The Key to Success
William Arruda (USA) - View bio.
Saturday, December 5: 9─10:30 a.m/0900─1030
CCEU:  1.5-BD
We hear a lot about personal branding these days. It's surely a hot topic; but how can you use personal branding to increase your success as a coach and remain true to you? In this presentation, personal branding guru William Arruda shares with you everything you need to know about personal branding for business success and personal fulfillment, including techniques to support your clients. Contrary to popular belief, personal branding is not about creating an image. Effective branding is based in authenticity. Arruda will guide you through the proven, three-step personal branding process so you can unearth your authentic brand and build a plan to express it to your target audience. It's a Brand YOU World!

Introduction to the Hoye Model ^TM:  A Magic Bullet for Understanding People
Lance Collie (USA) - View bio.
Saturday, December 5: 11 a.m─12:30 p.m./1100─1230
CCEU:  1.50-CC
Imagine the power of understanding the motivations of others as intuitively as tying your shoes or riding a bike. This is the power of the Hoye Model ^TM. Every decision we make has an emotional component. In fact, it is the most predictive component of influence and decision making in business, and frankly, life in general. But we dismiss this component as too personal or complex to fully understand. This dismissal leads to less than ideal results. Coaches with the fullest understanding have a competitive advantage to those who don't. From selection interview to final results, the coaches that can authentically and consistently connect with clients at the emotional level will quickly be considered best-in-class.

The Hoye Model^TM, is based on natural law and our innate ability to accurately understand emotional motivations, enabling us to accurately navigate the emotional landscape. Without the barrier of assessment, we shine a light on the natural roles we play, how they relate, and how the elements of these roles appear through our rational view of the world; we are introduced to new ideas in how complete understanding can be when making choices and communicating with others. Truly, application of this powerful knowledge is limited only by the number of personal interactions you have.

Choosing the Right Social Media Tools as an Intuitive Part of Building Your Coaching Practice and Relationships AND Have Fun Doing It!
Louise Crooks (USA) - View bio.
Thursday, December 3: 4─5:30 p.m./1600─1730
CCEU:  .75-BD/.75-OT
Are you hesitating to jump into the fray, worried you might get swallowed up by all this techno mumbo jumbo? This fun and interactive introduction to four different online tools will support you in making choices that keep you moving forward in a natural, intuitive and inspired way in your business, allowing you to grow your business and have fun with it too!  We'll be discussing the benefits and pitfalls of Blogging, Online Radio, FaceBook and Twitter, how to get started, and how to make sure that you are supported on your journey. Some of us coaches are unsure of how to take this step, and are wondering if we are getting left behind in embracing the Internet as a marketing tool as a result. So ask yourself, what might really be getting in your way? You'll find out how effective, inexpensive and easy to use these tools can be. One stipulation: alleviate some of the pressure and only do it if you think you might actually have some fun! Take this opportunity to step into the 21st Century of coaching and play with what feels right for you.

Uncovering and Engaging Polarities: Coaching Clients' Wholeness through Engagement of Opposites
Sam House, MCC (USA) - View bio.
Debra Wilton-Kinney (USA) - View bio.
Thursday, December 3: 11 a.m─12:30 p.m./1100─1230
CCEU:  1.25-CC/.25-PD
Creating powerfully requires the opposite of what you may think! Why? Opposites are at the core of the creation process and are the key to generating sustainable life. Since the law of opposites is a universal law that is always in play but tends to remain unconscious, as coaches, we are often unaware of the dynamic interplay of polarities in our clients' lives. Unwittingly, we miss the rich opportunity that lies in exploring opposites in order to find a successful and generative pathway that is grounded in wholeness. Our failure to see and engage the polarities in our clients' lives restricts the creative flow they've hired us to help them find! Learn to apply the Polarity Coaching Model to get in the zone where circumstances are primed to access the ever present Third Energy that goes beyond the mere blending of differences to a whole other creative dimension. Join us on a content-rich experiential adventure into the land of Wholeness, using Polarity Coaching as your guide, where you will marry the curiosity of the mind with the richness of experiential learning. Leave this adventure with helpful tools you can apply in coaching sessions on the journey ahead.

Strategic Storytelling and StorySelling Skills for Coaches 
Doug Stevenson (USA) - View bio.
Thursday, December 3: 2─3:30 p.m./1400─1530
CCEU:  .50-CC/.75-BD/.25-OT
The Story Theater Method for strategic storytelling is innovative and new. When used in presentations, it is an effective method for communicating the coaching process and establishing the coach's credibility. By sharing "success stories," coaches can market and sell themselves, and illustrate the benefits and style of their coaching to new people.

Coaches can also use The Story Theater Method to craft and develop story examples and metaphors to be used during one-on-one coaching with clients. Story Theater is the science of the art of storytelling. Coaches understand the need to use open questions to stimulate exploration, and stories are another tool for achieving that same purpose. The right story, offered at the right time, can open the door to understanding. It can serve as a model for a client to follow. To be effective, however, the story must contain specific elements.

When coaches understand the science behind the art of storytelling, they can craft numerous stories to use in different situations. In this session, I will coach attendees on their stories.

Goals: What short- and long-term goals and tools will attendees take away with them and/or work on in the long term? Be clear, concise and specific in your response. 
1. Identify stories for coaching sessions or marketing presentations. 
2. Learn how to craft a story that is a strategic tool for connection and communication.
3.  Understand the dynamics of performance and presentation.

Group Coaching: Essential Habits and Innovative Approaches
Jennifer Britton, PCC (Canada) - View bio.
Saturday, December 5: 2─3:30 p.m.
CCEU: .75-CC/.75 BD
Group Coaching is rapidly taking root, across the world, across organizations and across individuals! Curious about what group coaching might look like for your business? Join Jennifer Britton, PCC, for a creative, interactive session where you will deepen your ideas around group coaching through conversation and Visual Explorer. You will also learn about the "Habits of Highly Effective Group Coaches" and receive some practical tips and best practices around structuring and implementing your own group coaching program.