"Build It and They Will Come": Internal Coaching Programs that Thrive

Saturday, November 6, 2004
11:00 am–1:00 pm.
Room 204 AB

You know your company could benefit from a Coaching program. You've even had some success coaching a few people throughout the organization. But how do you get it to take hold? How do you get the potential sponsors in your company to realize the value of coaching to the bottom line and commit to it as a way of conducting business? This session reveals The Magic Formula. We'll review our case study and lay out the crucial steps to building a program, from the initial proposal to building a coaching cadre to international coaching: we'll take you step by step and define best practices and pitfalls. How do you get started? Who should you approach first and what do you need to know before you call them? Where can you get the data on ROI that you need to prove your case? What kind of investment are you asking for? What kind of coaching do you offer first? How do you build your team internally? How do you market your services internally? Built into the presentation are a few of our internal clients who will field your questions and give you the client and ROI perspective that you will need to get started.

Objectives

• The participants will explore how they can successfully propose and implement an internal coaching program with the intentions of building on its success.
• The participants will understand the critical element of integrity for a successful internal program and understand how to establish that trust and credibility up front.
• The participants will leave with a step by step plan for implementing and growing a thriving internal program.
• The participants will understand the pros and cons of extending an internal coaching program into a company's global community.

There are no handouts for this topic.

LISA BIRMINGHAM is serving as an Executive Coach and Manager of an Executive Coaching Team for SAS Marketing and Sales Divisions. She has a Masters in Training and Development and is participating in the Executive Coaching certification through CCUI.

BETH HIGH is a member of the Performance Development Executive Coaching Team at SAS. She has initiated several programs at SAS including the "Leadership SweetSpot" program and the "Idea Forum," a global creativity program. She promotes the Leadership and Creativity programs through speaking engagements and workshops. Beth is a graduate of CCUI.