Executive Branding—The Link Between Executives and the Companies They Lead

Thursday, November 4, 2004
11:00 am–1:00 am
Room 301 AB

The most successful leaders use what makes them unique–their personal brands–as tools to help them succeed. In this seminar, William Arruda takes you through the three-step personal branding process to illustrate how executive brand building increases a leader's professional fulfillment while helping to build greater internal morale and external brand value for the corporation. Coaches who work with their executive clients on brand building activities will enable them to expand their personal satisfaction and professional success.

Objectives

The participant will learn how to support executive clients who are seeking to excel in their careers while being true to their values and passions. Specifically, they will learn:

• What executive branding is and why it is critical to the success of their clients.
• How to assist a client to uncover his/her compelling and unique promise of value.
• How to combine corporate goals with the goals of the client.
• How the client can use a strong brand to make his/her mark on the organization and build a committed and engaged team.
• How to measure brand value for continued success.

The Global Leader in Personal Branding (This is a PDF file)

WILLIAM ARRUDA, dubbed the "Personal Branding Guru" by the media and clients alike is the leader in the executive branding revolution. He combines his 20 years of international branding expertise with his passion for people to deliver presentations focused on the human side of branding. William has appeared on BBC TV, the Discovery Channel and Radio America and has been featured in publications ranging from the Wall Street Journal to Harvard Business Review. William is also the author of the upcoming book, Bullet-Proof Your Career.