The Branding Point^SM. Where the Art of Personal Branding is Fused with the Science of Target Market Profiling

Saturday, November 6, 2004
11:00 am–1:00 pm
Room 302 AB

Join us at "The Branding Point^SM. Where the Art of Personal Branding is Fused with the Science of Target Market Profiling." Learn how brands work with The Brand Onion^SM; a simple yet powerful model. Tap in to your personal genius. Uncover your client's secret desires. Express your brand's compelling and irresistible benefits. Coaches need strong, authentic brands to achieve success. This session shows you how to build or enhance your own personal brand.

The Branding Point^SM (This is a pdf file)

ROSEMARY DAVIES-JANES, an in-demand speaker and host of the weekly talk show The Many Faces of Coaching™, (www.mibosoradio.com), founded her branding firm, Miboso, after working on brand development for some of the world's biggest brands (Toys "R" Us, Staples, Air Canada, FedEx, IBM and Pepsi, to name a few).

MICHAEL BUNGAY STANIER is Principal of Box of Crayons and is a certified coach and brand consultant. His clients include Guinness, PricewaterhouseCoopers, Pizza Hut and GlaxoSmithKline. Michael's big game is to infect one billion people with the possibility virus—so he's inventing Coaching 2.0 (the next iteration of coaching) and is the author of The Action Lab: 12 Minutes to Getting Clear, Getting Unstuck and Getting Going. Sign up for his free newsletter at www.boxofcrayons.biz.