TRACK B Small Business

Coach Your Clients to Become Networking Superstars and Watch Their Businesses Shine

Leni Chauvin

Thursday, November 4, 2004
2:30 pm–4:30 pm
Room 302 AB

Abstract

With 80% of business today coming from referrals, networking has become recognized as one of the most important and cost-effective marketing tools of our time. Networking is a learned skill, however; master it, and you've uncovered the key to a full client roster. If you're coaching clients who need clients, you won't want to miss this fast paced, informative, and fun-filled workshop that will give you the tools to help them become phenomenally powerful "referral magnets™."

Objectives

  1. To give attendees a clear understanding of the amazing power and scope of today's singularly most cost-effective and productive marketing tool by distinguishing between the old paradigm of business networking and the new and improved 21st century model.
  2. To dispel any myths about networking, to eradicate any fears associated with it, and to demonstrate how to do it for maximum effect and profitability.
  3. To give those present a toolbox full of tips, techniques, tactics, skills, strategies, and resources they can use to coach their clients to build strong and vital businesses.
  4. To show participants how to use their newfound knowledge and skills to help their small business clients attract more (and better) clients, so their businesses become more profitable and grow.
  5. To ensure that attendees leave the session empowered to: incorporate the strategies they've learned into their own marketing mix to help them grow their coaching practices and to enable them to serve as a model to their clients; enjoy the conference's numerous networking opportunities and to make solid collegial connections that will last well beyond Quebec City.
Handouts

Decide to Network, Networking Event Checklist, Networking Action Plan, and Coach Your Clients To Become Networking Superstars & Watch Their Businesses Shine (These are pdf files)

Author Bio

LENI CHAUVIN is the creator of the popular "Attract Clients Galore™" Program and the author of "Secrets of Superstar Networking: 29 Answers to the Age-Old Question 'How Can I Get More Clients?' " She is a Business Development and Mentor Coach who has been helping professionals attract more (and better) clients since 1993.