The Cutting Edge: How Organizations are Integrating Coaching using Internal and External Approaches

Friday, November 5, 2004
11:00 am–1:30 pm
Room 206B

Organizations are being more intentional and strategic in their use of coaching. They want a consistent, high quality approach that delivers results. The panel members are all actively engaged in introducing integrated coaching systems into organizations such as Cisco Systems, IBM, and a variety of other hi-tech and biotech companies. They use different models, with different emphasis on internal vs. external coaches. All are highly successful and will be sharing their collective wisdom. This panel presentation and interactive discussion will be invaluable for coaches considering introducing coaching systems, as well as those interested in being providers.

Objectives

• In order to provide optimal coaching services to their employees, what are companies looking for now? What's important to them?
• Whether delivering external or facilitating internal coaching systems, or a mixture of the two, how do you ensure consistency and quality of service?
• What do coaches need to understand in order to "play" in this arena?

"The Cutting Edge: How Organizations are Integrating Coaching Using Internal and External Approaches," Susan Bethanis; Barbara Singer's presentation; "What Organizations Want," David Rock (These are PDF files)

SUSAN J. BETHANIS, Ed.D., author of the newly released book Leadership Chronicles of a Corporate Sage, is the founder/President of Mariposa Leadership, Inc.—a 10-person San Francisco-based firm which provides leadership coaching to high-tech, biotech, and financial services. Mariposa's clients include Charles Schwab, Cisco Systems, National Semiconductor, SGI, Scios Inc., Washington Mutual, and Yahoo. Sue earned her Doctorate and Master's Degree at USF and Stanford University, respectively, and is an Adjunct Professor at JFK University.

BARBARA SINGER, VP for Lore's Executive Coaching Practice, directs coaching for organizations like Gartner Group, Bayer, Pfizer, Bechtel, Cargill, and McKinsey, assisting these clients in executing global coaching engagements. Barbara holds an M.A. in Counseling Psychology. She is a member of the American Counseling Association and the International Coaching Federation.

DAVID ROCK. As founder of Results Coaching Systems, David has developed over 2,000 coaches across 15 countries since 1998, as well as delivered wide-scale coaching initiatives inside leading banks, consulting firms, insurance companies and government departments. He is also an adjunct professor at NYU and a lecturer at Monash University, Australia.

ELIZABETH FERGUSON, MCC, is the founder of DMA Ltd and, with her team, delivers executive coaching, leadership and change programmes, and internal coach training to executives and their people in world class companies and major international professional service firms. Seen as one of the leaders in her field she is regularly invited to speak about creating and implementing coaching cultures and coaching faculties at companies and conferences worldwide. Clients are spread over three continents and include Deloitte, Reuters, Nortel and the BBC.