PART ONE: The ICF Philosophy of Coaching

The International Coach Federation adheres to a form of coaching that honors the client as the expert in his/her life and work, believes that every client is creative, resourceful, and whole. Standing on this foundation, the coach's responsibility is to:

• Discover, clarify, and align with what the client wants to achieve
• Encourage client self-discovery
• Elicit client-generated solutions and strategies
• Hold the client responsible and accountable

PART TWO: The ICF Definition of Coaching

Professional Coaching is an ongoing professional relationship that helps people produce extraordinary results in their lives, careers, businesses or organizations. Through the process of coaching, clients deepen their learning, improve their performance, and enhance their quality of life.

In each meeting, the client chooses the focus of conversation, while the coach listens and contributes observations and questions. This interaction creates clarity and moves the client into action. Coaching accelerates the client's progress by providing greater focus and awareness of choice. Coaching concentrates on where clients are now and what they are willing to do to get where they want to be in the future. ICF member coaches recognize that results are a matter of the client's intentions, choices and actions, supported by the coach's efforts and application of the coaching process.

PART THREE: The ICF Standards of Ethical Conduct

Professional Conduct At Large

• I will conduct myself in a manner that reflects well on coaching as a profession and I will refrain from doing anything that harms the public's understanding or acceptance of coaching as a profession.
• I will honor agreements I make in my all of my relationships. I will construct clear agreements with my clients that may include confidentiality, progress reports, and other particulars.
• I will respect and honor the efforts and contributions of others.
• I will respect the creative and written work of others in developing my own materials and not misrepresent them as my own.
• I will use ICF member contact information (email addresses, telephone numbers, etc.) only in the manner and to the extent authorized by the ICF.

Professional Conduct With Clients

• I will accurately identify my level of coaching competence and I will not overstate my qualifications, expertise or experience as a coach.
• I will ensure that my coaching client understands the nature of coaching and the terms of the coaching agreement between us.
• I will not intentionally mislead or make false claims about what my client will receive from the coaching process or from me as their coach.
• I will not give my clients or any prospective clients information or advice I know to be misleading or beyond my competence.
• I will be alert to noticing when my client is no longer benefiting from our coaching relationship and would be better served by another coach or by another resource and, at that time, I will encourage my client to make that change.

Confidentiality/Privacy

• I will respect the confidentiality of my client's information, except as otherwise authorized by my client, or as required by law.
• I will obtain agreement with my clients before releasing their names as clients or references or any other client identifying information.
• I will obtain agreement with the person being coached before releasing information to another person compensating me.

Conflicts of Interest

• I will seek to avoid conflicts between my interests and the interests of my clients.
• Whenever any actual conflict of interest or the potential for a conflict of interest arises, I will openly disclose it and fully discuss with my client how to deal with it in whatever way best serves my client.
• I will disclose to my client all anticipated compensation from third parties that I may receive for referrals or advice concerning that client.

PART FOUR: The ICF Pledge of Ethics

As a professional coach,

• I acknowledge and agree to honor my ethical obligations to my coaching clients and colleagues and to the public at large.
• I pledge to comply with ICF Code of Ethics, to treat people with dignity as independent and equal human beings, and to model these standards with those whom I coach.
• If I breach this Pledge of Ethics or any part of the ICF Code of Ethics, I agree that the ICF in its sole discretion may hold me accountable for so doing.
• I further agree that my accountability to the ICF for any breach may include loss of my ICF membership or my ICF credentials.

These Core Competencies were developed by the ICF to support greater understanding about the skills and approaches used within today's coaching profession. They will also support you in calibrating the level of alignment between commonly accepted standards and practices and less common interpretations of coaching.

The core competencies are used as the foundation for the ICF Professional Coach and Accredited Coach Training Program (ACTP) Credentialing Programs and are grouped into four logical clusters. The groupings and individual competencies are not weighted and they do not represent any kind of priority in that they are all core or critical for any competent coach to demonstrate.

NOTE: Each competency listed below has a definition and related behaviors. Behaviors are classified as either those that should always be present and visible in any coaching interaction (in regular font), or those that are called for in certain coaching situations and, therefore, not always visible in any one coaching interaction (in italics).

A. Setting the Foundation

1. Meeting Ethical Guidelines and Professional Standards. Understanding of coaching ethics and standards and ability to apply them appropriately in all coaching situations.
   1. Understands and exhibits in own behaviors the ICF Standards of conduct (see list)
   2. Understands and follows all ICF Ethical Guidelines (see list)
   3. Clearly communicates the distinctions between coaching, consulting, psychotherapy, and other support professions
   4. Refers client to another support professional as needed, knowing when this is needed, and the available resources
2. Establishing the Coaching Agreement. Ability to understand what is required in the specific coaching interaction and to come to agreement with the prospective and new client about the coaching process and relationship.
   1. Understands and effectively discusses with the client the guidelines and specific parameters of the coaching relationship (e.g., logistics, fees, scheduling, and inclusion of others if appropriate)
   2. Reaches agreement about what is appropriate in the relationship and what is not, what is and is not being offered, and about the client's and coach's responsibilities
   3. Determines whether there is an effective match between his/her coaching method and the needs of the prospective client

B. Co-creating the Relationship

1. Establishing Trust and Intimacy with the Client. Ability to create a safe, supportive environment that produces ongoing mutual respect and trust.
   1. Shows genuine concern for the client's welfare and future
   2. Continuously demonstrates personal integrity, honesty and sincerity
   3. Establishes clear agreements and keeps promises
   4. Demonstrates respect for client's perceptions, learning style, and personal being
   5. Provides ongoing support for and champions new behaviors and actions, including those involving risk taking and fear of failure
   6. Asks permission to coach client in sensitive, new areas
2. Coaching Presence. Ability to be fully conscious and create a spontaneous relationship with the client, employing a style that is open, flexible, and confident.
   1. Is present and flexible during the coaching process, dancing in the moment
   2. Accesses own intuition and trusts one's inner knowing—"goes with the gut"
   3. Is open to not knowing and takes risks
   4. Sees many ways to work with the client, and chooses in the moment what is most effective
   5. Uses humor effectively to create lightness and energy
   6. Confidently shifts perspectives and experiments with new possibilities for own action
   7. Demonstrates confidence in working with strong emotions, and can self-manage and not be overpowered or enmeshed by client's emotions

C. Communicating Effectively

1. Active Listening. Ability to focus completely on what the client is saying and is not saying, to understand the meaning of what is said in the context of the client's desires, and to support client self-expression.
   1. Attends to the client and the client's agenda, and not to the coach's agenda for the client
   2. Hears the client's concerns, goals, values, and beliefs about what is and is not possible
   3. Distinguishes between the words, the tone of voice, and the body language
   4. Summarizes, paraphrases, reiterates, and mirrors back what client has said to ensure clarity and understanding
   5. Encourages, accepts, explores, and reinforces the client's expression of feelings, perceptions, concerns, beliefs, suggestions, etc.
   6. Integrates and builds on client's ideas and suggestions
   7. "Bottom-lines" or understands the essence of the client's communication and helps the client get there rather than engaging in long descriptive stories
   8. Allows the client to vent or 'clear' the situation without judgment or attachment in order to move on to next steps
2. Powerful Questioning. Ability to ask questions that reveal the information needed for maximum benefit to the coaching relationship and the client.
   1. Asks questions that reflect active listening and an understanding of the client's perspective
   2. Asks questions that evoke discovery, insight, commitment or action (e.g., those that challenge the client's assumptions)
   3. Asks open-ended questions that create greater clarity, possibility, or new learning
   4. Asks questions that move the client towards what they desire, not questions that ask for the client to justify or look backwards
3. Direct Communication. Ability to communicate effectively during coaching sessions, and to use language that has the greatest positive impact on the client.
   1. Is clear, articulate and direct in sharing and providing feedback
   2. Reframes and articulates to help the client understand from another perspective what he/she wants or is uncertain about
   3. Clearly states coaching objectives, meeting agenda, purpose of techniques or exercises
   4. Uses language appropriate and respectful to the client (e.g., non-sexist, non-racist, non-technical, and non-jargon)
   5. Uses metaphor and analogy to help to illustrate a point or paint a verbal picture

D. Facilitating Learning and Results

1. Creating Awareness. Ability to integrate and accurately evaluate multiple sources of information, and to make interpretations that help the client to gain awareness and thereby achieve agreed-upon results.
   1. Goes beyond what is said in assessing client's concerns, not getting hooked by the client's description
   2. Invokes inquiry for greater understanding, awareness, and clarity
   3. Identifies for the client his/her underlying concerns, typical and fixed ways of perceiving himself/herself and the world, differences between the facts and the interpretation, disparities between thoughts, feelings and action
   4. Helps clients to discover for themselves the new thoughts, beliefs, perceptions, emotions, moods, etc. that strengthen their ability to take action and achieve what is important to them
   5. Communicates broader perspectives to clients and inspires commitment to shift their viewpoints and find new possibilities for action
   6. Helps clients to see the different interrelated factors that affect them and their behaviors (e.g., thoughts, emotions, body, and background)
   7. Expresses insights to clients in ways that are useful and meaningful for the client
   8. Identifies major strengths vs. major areas for learning and growth, and what is most important to address during coaching
   9. Asks the client to distinguish between trivial and significant issues, situational vs. recurring behaviors, when detecting a separation between what is being stated and what is being done
2. Designing Actions. Ability to create with the client opportunities for ongoing learning, during coaching and in work/life situations, and for taking new actions that will most effectively lead to agreed-upon coaching results.
   1. Brainstorms and assists the client to define actions that will enable the client to demonstrate, practice, and deepen new learning
   2. Helps the client to focus on and systematically explore specific concerns and opportunities that are central to agreed-upon coaching goals
   3. Engages the client to explore alternative ideas and solutions, to evaluate options, and to make related decisions
   4. Promotes active experimentation and self-discovery, where the client applies what has been discussed and learned during sessions immediately afterwards in his/her work or life setting
   5. Celebrates client successes and capabilities for future growth
   6. Challenges client's assumptions and perspectives to provoke new ideas and find new possibilities for action
   7. Advocates or brings forward points of view that are aligned with client's goals and, without attachment, engages the client to consider them
   8. Helps the client "Do It Now" during the coaching session, providing immediate support
   9. Encourages stretches and challenges but also a comfortable pace of learning
3. Planning and Goal Setting. Ability to develop and maintain an effective coaching plan with the client.
   1. Consolidates collected information and establishes a coaching plan and development goals with the client that address concerns and major areas for learning and development
   2. Creates a plan with results that are attainable, measurable, specific, and have target dates
   3. Makes plan adjustments as warranted by the coaching process and by changes in the situation
   4. Helps the client identify and access different resources for learning (e.g., books and other professionals)
   5. Identifies and targets early successes that are important to the client
4. Managing Progress and Accountability. Ability to hold attention on what is important for the client, and to leave responsibility with the client to take action.
   1. Clearly requests of the client actions that will move the client towards their stated goals
   2. Demonstrates follow through by asking the client about those actions that the client committed to during the previous session(s)
   3. Acknowledges the client for what they have done, not done, learned or become aware of since the previous coaching session(s)
   4. Effectively prepares, organizes, and reviews with client information obtained during sessions
   5. Keeps the client on track between sessions by holding attention on the coaching plan and outcomes, agreed-upon courses of action, and topics for future session(s)
   6. Focuses on the coaching plan but is also open to adjusting behaviors and actions based on the coaching process and shifts in direction during sessions
   7. Is able to move back and forth between the big picture of where the client is heading, setting a context for what is being discussed and where the client wishes to go
   8. Promotes client's self-discipline and holds the client accountable for what they say they are going to do, for the results of an intended action, or for a specific plan with related time frames
   9. Develops the client's ability to make decisions, address key concerns, and develop himself/herself (to get feedback, to determine priorities and set the pace of learning, to reflect on and learn from experiences)
   10. Positively confronts the client with the fact that he/she did not take agreed-upon actions